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ID Fashion is headed by Denitsa Avramova-Bastable bringing Bulgarian creativity and design to the UK.
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Photography by Beccy Strong

Denitsa is the daughter of a designer and was immersed in the fashion industry from a young age.
Bulgaria has seen huge political changes in the last thirty years and as it emerged from the communist era it's fashion industry has become a melting pot of exciting creativity and fresh ideas. Denitsa has developed a passion for quality, style and personal identity. She believes that every woman is amazing and can find and express their own very personal identity through their clothes.

ID fashion is proud to be working with a few very talented designers in Bulgaria and together we create each collection in small quantities, using only quality fabrics exclusively for our label.

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